
Wrapping with Style, Quality and Value. It's not just a slogan, it's a promise.
Wrap Central was born out of the combined desire of its founders to push the boundaries of great looking vehicle wraps, fleet graphics & storefront window graphics in Red Deer Alberta.
When you look good, you feel good. When you feel good, you perform good. And when you're reaching your potential, life is good! This concept keeps us grounded in our values and striving to serve our clients and our community by being the absolute best we can be both personally and professionally. It's a tall order but we're up for the challenge and we hope you are too! No reward comes without risk. You might even say it attracts it...
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Who We Are
Wrap Central is currently the dynamic duo of Shannon Labranche & James Dalke. Two enthusiastic young entrepreneurs (married, but to other people) with a passion to provide Red Deer & area with quality vehicle wraps, stylish commercial branding & valuable graphic solutions to other small businesses and entrepreneurs in the local community.
James started his creative journey on the first day he held a pen in his hand and constantly took on artistic projects of all kinds while growing up in small town rural Alberta. He then ventured to Vancouver where he earned a diploma in Graphic Design in 2012 and started working in the sign & graphic industry as a designer and installer at a few sign shops throughout Central Alberta. During that time he completed 3M's advanced training and certification, becoming a 3M Preferred Graphic Installer. In 2017, James first set out on his own as a mobile contract graphic installer, servicing local sign shops and out of province clients with a focus on quality, precision and efficiency. Upon reaching his perceived threshold he stepped into a full time role once again in 2023 aiming to further his expertise and professional growth. This is where Shannon came into the picture, funnelling in the biggest and best projects to match James' creativity and skillset. Also hailing from small town Alberta, Shannon easily matched James' authentic approach to life and stoked the fire for greater expectations. Shan's previous experience in banking ignited her desire to provide development solutions for small businesses. This led to a 4 year journey in the world of advertising & marketing and most notably, vinyl graphics & vehicle wraps. Shannon keeps active in the local community as a BNI member where she served 1 year as a chapter President, 4 years as Vice President on the board of the Central Alberta Slo-Pitch Association, as well as playing for numerous other teams and leagues. If you miss seeing her face on all the benches, maybe you can catch her on the golf course, or walking her dog Brodie.
Project Gallery

Fleet Projects

Retail Projects

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